"It's the new Brand A 40W!" This is a good one, because someone new to laser engravers hasn't a clue what that means. When it comes to diode lasers, one of the popular marketing trends to catch the eye of a prospective buyer is the laser's power. Marketing Gimmicks of Laser Engraving Industry 1. ![]() Then, we'll talk about what a laser module's power can do for you. This article is intended to clear away some of the smoke and mirrors, marketing tricks, and the like. For those of you that have been around for years, you probably already know what a bunch of malarkey most of that stuff truly is. These proclamations are often accompanied by images showing brilliant beams of light coming from a rendered image of a laser module, several acronyms which are unexplained but give the appearance of importance, and yet more marketing in various styles. One of the current trends is something along the lines of 'As good as an 80W!' or something similar, making out that their diode laser is on the same level as a CO2 or fiber laser. ![]() If you've been around laser engravers for only a short time, you'll be seeing all kinds of claims by various manufacturers and resellers concerning the power of their products.
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